AMUL CSR PDF

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To browse Academia. Skip to main content. By using our site, you agree to our collection of information through the use of cookies. To learn more, view our Privacy Policy. Log In Sign Up. CSR Activities of Amul. Radhika Zawar. Who also helped me in doing lots of research and I came to know about so many things I am really thankful to them.

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Corporate social responsibility is basically a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. Corporate social responsibility is represented by the contributions undertaken by companies to society through its business activities and its social investment. Over the last years an increasing number of companies worldwide started promoting their Corporate Social Responsibility strategies because the customers, the public and the investors expect them to act sustainable as well as responsible.

In most cases CSR is a result of a variety of social, environmental and economic pressures. The Term Corporate Social Responsibility is imprecise and its application differs. CSR can not only refer to the compliance of human right standards, labor and social security arrangements, but also to the fight against climate change, sustainable management of natural resources and consumer protection.

The generic market is characterized by an interchangeability of products. In a halt in sales growth led the company to the realization that in the generic drugs market companies could not differentiate on price or quality. By using strategic and social commitment for families with chronically ill children children, Betapharm took a strategic advantage.

This paper aimed to launch a debate on how the European Union could promote Corporate Social Responsibility at both the European and international level. It can be defined as the way in which a company manages various business entities to produce an impact on the society. Companies with high CSR standards are able to demonstrate their responsibilities to the stock holders, employees, customers, and the general public.

Business organizations that have high corporate social responsibility standards can attract staff thereby reducing employee turnover and cost of recruitment. What is the importance of corporate social responsibility? Anyone can give a clear answer to this question.

Companies voluntarily contribute a large sum of money to make a better society and a clean environment. Corporate social responsibility is a process in which all companies come together as one and take part in the welfare of the society.

Many organizations conduct campaigns to create awareness among corporate, civic bodies, and government bodies about the importance of corporate social responsibility. Many national and multinational firms are booming in various developing countries.

But at the same time, these countries suffer social challenges such as poverty, corruption, population growth, etc. Therefore, it is important for all companies to strive together and adapt corporate social responsibility standards to make the society better than before.

An organization can exhibit a better image in the society if it cares for its employees and involve them in social activities. The responsibilities of an organization may range from providing small donations to executing bigger projects for the welfare of the society.

Many business houses around the world show their commitment to corporate social responsibility. The answer lies in two things: 1 organizations understanding their role in developing a society and 2 awareness among business houses, corporate bodies, and the people. Versatile, profitable, and dynamic businesses are the driving forces that build the economy of the country. We must remember that the growth of a country purely depends on the growth of the society and the people in the society.

Today, we are seeing increased awareness and active participation by business professionals in the development of CSR policies. Organizations are increasingly more involved in green initiatives by adopting sustainable processes and practices, adapting products and services to the low-carbon economy and innovating in all areas their business.

The net positive on reducing waste, designing green buildings, implementing green operations and maintenance plans — all have continually proven to yield a positive return on investment ROI.

CSR has come to rely on a more complex set of factors than corporate governance alone, and likewise also depends on sustainable development, environmental impact and supply chain management. Through communicating clear and measurable sustainability objectives and the implementation of practical and equally functional corporate governance mechanisms, organizations are realizing that they can have a achieve ROI through their sustainability efforts.

According to Forrester Research , effective CSR and sustainability practices within large companies have been shown to contribute to a profit increase up to 35 percent. A partial summary of such strategies has been outlined below and reflect best practices in the implementation of successful CSR programs designed to drive improved operational performance and net positive ROI.

Improving Operational Efficiency Perhaps the strongest — and best documented — argument for engaging employees in environmental practices is the connection between csr involvement and increased operational efficiency. Front-line employees are often in the best position to identify inefficiencies and propose improvements. Educating employees on csr can improve profitability by supporting greater efficiency through less waste, water and energy usage. Supply Chain Management Educating employees on sustainability practices throughout the supply chain can lead to greater efficiencies and help build collaboration to meet sustainability, quality and other goals.

It can also strengthen relationships between a company and its suppliers by aligning values and objectives. Financial Responsibility We are seeing an unprecedented level of government programs and initiatives designed to drive corporate decision-making within markets that include manufacturing, construction, etc. In many cases, the good news is that implementation of sustainable operations can drive increased efficiency through reductions in energy consumption, implementation of building maintenance methodologies that are often cost neutral, and decreasing the cost of workspaces through use of recycled furniture while changing too low—use lighting which provides eco-friendly work environments , to name a few.

Nearly all of the points needed for LEED Certification 40 points can be achieved through the energy and atmosphere category 35 points. It is by far the largest category within the rating system, and emphasizes the combination of energy performance and renewable energy, which has shown can lower costs by up to 50percent in the first year alone.

It is widely accepted that green building occupants are healthier and much more productive in their work. The word Amul is derived from the Sanskrit word Amulya, meaning invaluable.

The co- operative is also sometimes referred to by the unofficial backronym: Anand Milk Union Limited. GCMMF , which today is jointly owned by 3. Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.

In the process Amul became the largest food brand in India and has also ventured into markets overseas. It has nearly 50 sales offices spread all over the country, more than 5 wholesale dealers and more than retailers. Amul became the world's largest vegetarian cheese and the largest pouched-milk brand.

AMUL is also the largest exporter of dairy products in the country. AMUL is available today in over 40 countries of the world. Its bid to enter the Japanese market in did not succeed, but it plans to venture again. In September , Amul emerged as the leading Indian brand according to a survey by Synovate to find out Asia's top Brands.

Amul PRO is a recently launched brown beverage just like bournvita and horlicks offering whey protein, DHA and essential nutrients to kids along with its chocolatty taste. In August , Amul introduced Kool Koko, a chocolate milk brand extending its product offering in the milk products segment. Amul's Icecreams are made from milk fat and thus are icecreams in real sense of the word, while many brands in India sell frozen desserts made from vegetable fat.

Amul cares for its consumers and tries to offer them the best products at best price. Indeed, a very tough task. Most businesses would certainly flounder in not being able to achieve at least one or many of those expectations.

But AMUL has shown the way. There are more than 11, co-operatives in villages of Gujarat. The second tier is the district co- operative that processes milk into milk products, markets locally and sells surplus to the state co-operative for national and international marketing.

There are 12 district co- operatives each being managed by a member board elected by the college comprising the nominated representatives or chairmen of the village co-operatives. Third tier is the state level co-operative - the Gujarat Co-operative Milk Marketing Federation GCMMF responsible for national and international marketing of milk and milk products produced and sold to it. The GCMMF is managed by the board democratically elected by and from amongst the chairmen of the district co-operatives.

The entire three-tier structure with the GCMMF at its apex, is a unique institution because it encompasses the entire chain from production of raw material to reaching the consumer with the end product.

Every function involves human intervention: Accu- mulation of human capital is sine qua non for the development and growth of any enterprise or economy. It believes that technology and capital are replicable inputs but not the human capital. Since men are the basis for achieving the CSR, the GCMMF lays emp- hasis on their development into competent, courteous, credible, reliable, responsive communicators and performers.

It is two-fold: one, to serve the interests of milk producers and second, to provide quality products to consumers as value for money. Evolution of an organisational system has ensured that the corporate social responsibility towards the primary milk producers, village and the ecological balance is fulfilled. The milk producers are paid for their milk in accordance with market forces and realisation of value for their produce. Invariably the price paid to the member-producers in Gujarat is higher by 15 per cent than the national average.

The GCMMF realised that it was a corporate social responsibility to strengthen the core business processes of its distributors so as to keep them in mainstream business and compete with those with formal training in management.

Competency Building Module of the GCMMF is meant to infuse professional selling skills by making the distributors and their salesmen aware of latest sales management tools and techniques; enhance their knowledge of products; positioning and segmentation strategies for various products.

Under Amul Yatra the distributors and their salesmen are taken on a visit to Anand. During this visit they are shown dairy plants, their upkeep, international standards of hygiene and quality; the practices adopted for clean milk production, and above all the cooperative philosophy.

Through one to one talk with the farmers, the distributors and salesmen realise AMUL is a large business of small farmers. The visit leaves an everlasting impression on their minds that by selling AMUL products, they are discharging a social responsibility towards a large number of poor farmers whose livelihood depends upon their skill and integrity.

They feel proud that they are participants in development of rural society and thus in nation building. Discharge of this responsibility is reflected in the manner in which the GCMMF conducts its business and shares its earnings. The milk from the village co-operatives is purchased at an interim price. So as to maximise the earnings of the milk producers the GCMMF changes the product profile during the fiscal and directs its sales and marketing activities towards those products that would bring in maximum returns.

Every business organisation follows the same principle.

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History Leadership Dr. The mission is not just about bringing a cultural change by imbibing good habits among milk producers but also targeted towards encouraging hygienic practices in the milk supply chain. Amul has prepared a model low-cost toilet block that costs Rs. A member can pay up this loan by getting Rs. Amul Scholar Amul Scholarships: To encourage outstanding children of farmers in pursuing higher studies Amul introduced scholarship schemes in Every year the outstanding children are identified from the villages and scholarships are provided to fulfill their dream of achieving academic excellence. This effort has motivated greatly children to excel in their studies and spread education in rural areas.

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Corporate Social Responsibility, The Amul Way

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CSR Initiatives

Updated: Aug 7 , am hrs. Corporate social responsibility CSR has been defined as the commitment of business to contribute to sustainable economic development working with employees, their families, the local community, and society at large to improve their quality of life, in ways that are both good for business and good for development. To meet with the CSR it is expected that a business in its entire procurement-production-processing-marketing chain should focus on human development involving the producer, the worker, the supplier, the consumer, the civil society, and the environment. Indeed, a very tough task. Most businesses would certainly flounder in not being able to achieve at least one or many of those expectations.

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