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Connect C. My Bookshelf C. Forgot your password? Don't have an account? Create an account now. Instructors: choose ebook for fast access or receive a print copy. Still Have Questions? Contact your Rep s. With the McGraw Hill eBook, students can access their digital textbook on the web or go offline via the ReadAnywhere app for phones or tablets.
See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards. Product Description. What are my shipping options? The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product.
Pricing subject to change at any time. After completing your transaction, you can access your course using the section url supplied by your instructor. Skip to main content x Sign In. Sign in to shop, sample, or access your account information. Please review the errors highlighted below before resubmitting. The username and password you entered did not match any accounts in our file. Please try again. Sign In. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over new academic articles and their findings.
These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today.
In addition, photos that depend on full color for maximum impact easily bring many global examples to life. Listing page for eBook Subscription Program.
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The Scope and Challenge of International Marketing. Part One An Overview 1. Program Features. Instructor Tools. For shipments to locations outside of the U. All shipping options assumes the product is available and that it will take 24 to 48 hours to process your order prior to shipping. You will be taken to our partner Chegg.
Received his Ph. His teaching has spanned a range of courses in marketing and international business, from fundamentals through the doctoral level. Professor Cateora has conducted faculty workshops on internationalizing principles of marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education. In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts. Professor Cateora has served as consultant to small export companies as well as multinational companies, served on the Rocky Mountain Export Council, and taught in management development programs. He is a Fellow of the Academy of International Business.